Personal Brand Photographer
in Uppsala & Stockholm
BRAND PHOTOGRAPHY FOR FOUNDERS, COACHES & CONSULTANTS
WHO VALUE CLARITY, DEPTH AND EASE.
You’re building something solid, your photos should reflect the level you’re actually at.
You know it’s time to update your brand photos but something keeps getting in the way
Maybe you feel a bit awkward in front of the camera.
Maybe you worry the photos won’t really feel like you.
Or maybe you’ve been waiting for a “better” moment when things feel more settled, more confident, more ready.
And underneath that, there’s often a hesitation about being accurately represented. Even though you want people to know your work and trust the person behind it.
Because your work doesn’t introduce itself.
You do.
When people can see you clearly, they understand your business faster and trust builds more naturally.
A simple way to think about brand photos
Instead of thinking about brand photos as posing or pretending, think about them as welcoming someone in.
When someone lands on your website or your socials, they’re stepping into your world. Your images subconsciously answer questions like:
Does this person feel trustworthy?
Does this person seem competent at what they do?
Do I understand what they actually do?
Do they feel like someone who understands me?
Can I imagine working with them?
Your photos don’t need to be perfect. They need to be accurate.
How you think.
How you work.
How you relate to people.
When your visuals reflect that, showing up online becomes simpler. You stop overthinking what to post, what to say, or whether your images really represent you.
Your photos start supporting your business instead of getting in the way.
Here’s how we bring
your brand to life
I create personal brand photography for founders, coaches & consultants who want to show up clearly and confidently without stiff posing, overdone styling, or fitting into someone’s else idea of how a brand “should” look.
How we’ll do it together
We’ll plan thoughtfully: your story, your wardrobe, locations, and the way you naturally show up in your work. Nothing generic— everything is shaped around you and your business.
On the day, I guide you gently so you don’t have to wonder what to do. We move through a few different scenes, capturing both the everyday moments and the more elevated ones— how you work, how you connect, how you carry yourself. So your clients can easily imagine what it feels like to work with you.
The result
A clear, versatile image library you can confidently use across your website, social platform and everyday communication. So your work is perceived at the level it deserves.
Two ways to step into personal brand photography
Not every season in business looks the same. Sometimes you want a quick refresh.
Sometimes you’re ready to go deeper.
That’s why I created two paths— same intention, different depth.
PERSONAL BRAND PHOTOGRAPHY
THE INTRO
A focused one-hour session
A simple, relaxed way to refresh your visual presence.
The Intro is a one-hour personal brand photography session; light, focused, and intentional. Ideal if you need a focused refresh or wan to step into brand photography without committing to a larger project.
PERSONAL BRAND PHOTOGRAPHY
THE PRESENCE SERIES
A half-day storytelling experience
A deeper, more strategic brand photography experience designed to create a rich, versatile image library. Created for businesses whose work has matured but whose visuals haven’t fully caught up yet.
Through thoughtful planning and collaboration, we shape visuals that reflect your work, your values, and how you actually show up; across your website, social platforms, and professional presence.
Ideal if you’re ready to build a cohesive visual foundation for the next phase of your business.
Kind words from clients
If you're like me and hate being in front of the camera, but still want brand photos that feel like you, you'll love working with Beatrix.
-Christine Sveen
From the very beginning she made me feel comfortable, and the whole process was both fun and professional.
The photos turned out far beyond my expectations—they capture exactly the polished yet approachable look I wanted for my brand. Using these images has given me so much more confidence to show up online and has elevated my presence on LinkedIn, Instagram, and my website.
The quality, atmosphere, and attention to detail in her work are truly high-end. I highly recommend Beatrix to anyone wanting to take their personal brand to the next level!
-Ingrid Heyerdahl
Beatrix is amazing! She's flexible, professional and very service-minded. The photos are beautiful and we truly loved working with her.
-Katharina Fryers Hellquist
I met Beatrix in Paris. I followed her work and thought that if I needed professional pictures of me, there was no one else I’d rather hire than her. I really like her sensitivity, natural aesthetic and the way she captures people’s personalities! And so I did.
I was so convinced that I travelled from Oslo to Stockholm to organize a photoshoot together. I am so glad I did! I had a great time, but most importantly, I love the pictures! She made me very comfortable during the shoot. Before the shoot, she offered precious advice and feedback. It made me feel so taken care of. Highly recommended! Thanks again, Beatrix!
-Noémie PottiezHow it works
01. CONNECTYou start by sending an enquiry. From there, we’ll connect over coffee or a short call to talk about your work, your goals, and what you’d like your images to communicate — including any hesitations about being in front of the camera.
If we’re aligned, I’ll send a simple agreement and booking details so we can confirm your session and move into planning.
02. PRE-SHOOTThis is where the foundation takes shape.
Based on our conversation, I prepare your visual direction — including mood, locations, wardrobe guidance, pacing, and the small details that support your story. You’ll receive a clear preparation guide so you know what to bring, wear, and prepare.
We plan just enough to keep the shoot intentional, while leaving space for natural moments.
03. PHOTOSHOOTOn the day, you simply show up as you. I guide you gently throughout, so you never have to wonder what to do.
We move through different scenes, capturing how you work, connect, and move— a mix of lightly directed and candid moments, with space for short breaks.
04. OUTCOME This is the last step, the selection & delivery. Within 7–14 working days, you’ll receive a curated proof gallery to review and select your final images.
You’ll have up to 14 days to make your selection. Once confirmed, I complete the final edits and deliver your finished image library— ready to use across your website, social platforms, and professional communication.
So glad to have you here!
Hi, I am Beatrix.
A personal brand photographer based in Uppsala, working with clients in Stockholm, across Sweden, and wherever in Europe your story takes us.
I photograph founders, coaches and consultants who care deeply about their work and want their photos to reflect the quality of what they actually do.
My approach is simple: real, natural, intentional images that feel aligned with how you actually show up, not a version of you that only exists on shoot day.
With the right visuals, you can:
Communicate your values and personality without over explaning
Build trust and familiarity before the first conversation
Let your presence speak clearly across your website, social platforms, and marketing
Because the work you’ve built deserves to be seen; clearly, honestly, and in your own way.
Start the conversation
If you’re curious about working together, you’re welcome to send an enquiry and tell me a little about your business and what you’d like your images to support.
I’ll personally get back to you with next steps and any questions.
THE BLOG
Notes on personal brand photography, visibility and how visuals shape trust and perception.
