Personal Brand Photographer
in Uppsala & Stockholm

You’re building something solid,
your photos should reflect the level you’re actually at.

MODERN PERSONAL BRAND PHOTOGRAPHY FOR FOUNDERS, COACHES & CONSULTANTS

+ View services

A woman with red hair sitting on a white textured sofa, smiling, in a modern living room with a fireplace and wooden shelves.

A woman with long, wavy hair standing with arms crossed in a well-lit, elegant living room featuring large windows, a gray armchair with a pillow, a round black table with a laptop and a cup, and a potted orchid plant.

A woman with long brown hair wearing a red workout outfit and black socks is stretching on a ballet barre, smiling at the camera in a well-lit room with white walls, green plants, and wooden furniture.

A woman with blonde hair and blue eyes sitting on a couch with pink and white pillows, wearing a white button-up shirt, in a room with light-colored walls and abstract artwork in the background.

A woman sitting on a gray sofa in a well-decorated living room, wearing a black top and white pants, with a lamp behind her and artwork on the wall.

Woman in a white blouse leaning over a wooden table with a computer, notebooks, and decorative items in a bright, modern living room.

A woman with long light brown hair, wearing a black top, sitting on a beige couch, holding a white mug in her left hand and a smartphone in her right hand, looking thoughtfully to the side.

The two ways to work together

Two ways to step into personal brand photography; same intention, different depth.

Not every season in business looks the same. Sometimes you need a simple refresh. Other times, you’re ready for a more complete image library that captures different sides of your business and presence online.

PERSONAL BRAND PHOTOGRAPHY

THE INTRO

A focused one-hour session

A simple, relaxed way to refresh your online presence.

The Intro is a one-hour personal brand photography session; light, focused, and intentional. A simpler way to refresh your online presence with images that still feel personal and aligned.

+ Learn more

PERSONAL BRAND PHOTOGRAPHY

THE PRESENCE SERIES

Brand imagery that makes your business feel more recognisable

A deeper, more strategic brand photography experience built around modern personal brand imagery; blending portraits, lifestyle images, atmosphere, and human presence.

Through connected visual scenes rather than isolated portraits, The Presence Series captures different layers of your business and presence; creating imagery that feels more personal, lived-in, and representative of the world around your work.

For founders, consultants, and coaches who want their business to feel more personal, established, and aligned online.

+ Learn more

A simple way to think about brand photos

Instead of thinking about brand photos as posing or pretending, think about them as welcoming someone in.

When someone lands on your website or your socials, they’re stepping into your world. Your images subconsciously answer questions like:

Does this person feel trustworthy?
Do they seem competent at what they do?
Do I understand what they actually do?
Can I imagine working with them?

Your photos don’t need to be perfect. They need to be accurate and feel like you.

How you think, how you work, how you relate to people.

When your visuals reflect that, your photos start supporting your business instead of getting in the way.

branding photographer Stockholm - founders celebrating milestones

Here’s how we bring
your brand to life

I create personal brand photography for founders, coaches & consultants who want to show up clearly and confidently without stiff posing, overdone styling, or fitting into someone’s else idea of how a brand “should” look.

How we’ll do it together

We’ll plan thoughtfully: your story, your wardrobe, locations, and the way you naturally show up in your work. Nothing generic— everything is shaped around you and your business.

On the day, I guide you gently so you don’t have to wonder what to do. We move through a few different scenes, capturing both the everyday moments and the more elevated ones— how you work, how you connect, how you carry yourself. So your clients can easily imagine what it feels like to work with you.

The result

A clear, versatile image library you can confidently use across your website, social platform and everyday communication. So your work is perceived at the level it deserves.

Kind words from clients

Woman with light brown hair and blue eyes standing in a bright room, holding a glass of water, wearing a cream sweater and white pants.

If you're like me and hate being in front of the camera, but still want brand photos that feel like you, you'll love working with Beatrix.

-Christine Sveen

A woman sitting on a sofa, smiling and holding a tablet, in a bright room with large windows.

From the very beginning she made me feel comfortable, and the whole process was both fun and professional.

The photos turned out far beyond my expectations—they capture exactly the polished yet approachable look I wanted for my brand. Using these images has given me so much more confidence to show up online and has elevated my presence on LinkedIn, Instagram, and my website.

The quality, atmosphere, and attention to detail in her work are truly high-end. I highly recommend Beatrix to anyone wanting to take their personal brand to the next level!

-Ingrid Heyerdahl

Beatrix is amazing! She's flexible, professional and very service-minded. The photos are beautiful and we truly loved working with her.

-Katharina Fryers Hellquist

I met Beatrix in Paris. I followed her work and thought that if I needed professional pictures of me, there was no one else I’d rather hire than her. I really like her sensitivity, natural aesthetic and the way she captures people’s personalities! And so I did.

I was so convinced that I travelled from Oslo to Stockholm to organize a photoshoot together. I am so glad I did! I had a great time, but most importantly, I love the pictures! She made me very comfortable during the shoot. Before the shoot, she offered precious advice and feedback. It made me feel so taken care of. Highly recommended! Thanks again, Beatrix!

-Noémie Pottiez

How it works

01. CONNECT

Start by sending an enquiry. We’ll schedule a short call or coffee meeting to talk about your business, your goals, and what you’d like your images to communicate.

If we’re a good fit, I’ll send the booking details and we’ll move into planning.

02. PRE-SHOOT PLANNING

Together, we shape the direction of the session; including locations, wardrobe, mood, and the type of imagery that best supports your business and online presence.

You’ll also receive a preparation guide so you know exactly what to expect before the shoot.

03. PHOTOSHOOT DAY

On the day, I guide you throughout the session so you never have to wonder what to do.

We move through different scenes naturally, capturing a mix of portraits, lifestyle imagery, work moments, and the details that help your business feel more personal and memorable online.

04. SELECTION & DELIVERY

Within 7–14 working days, you’ll receive a curated proof gallery to review and select your final images.

Once your selections are confirmed, I complete the final edits and deliver your finished image library ready to use across your website, social platforms, and professional communication.

Hi, I am Beatrix

A personal brand photographer based in Uppsala, working with founders, coaches and consultants across Stockholm, Sweden, and wherever in Europe your story takes us.

Many of the people I photograph care deeply about the work they do, but don't always love being in front of the camera. I understand that, I've felt it too.

My approach is simple: real, natural, intentional images that reflect how you actually show up, not a version of you that only exists on shoot day.

+ About me

Start the conversation

If you’re curious about working together, you’re welcome to send an enquiry and tell me a little about your business and what you’d like your images to support.

I’ll personally get back to you with next steps and any questions.

+ Send an enquiry