THE BLOG
Welcome!
This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden— along with reflections on running a business and how we show up through our work.
You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and thoughts drawn from real client work and everyday practice.
From time to time, I also share more personal notes when they connect back to how I see, create, and work.
Small business budgeting: Thinking beyond costs and towards growth
A reflection on budgeting, planning, and the decisions that shape how a business grows. Looking beyond costs and toward direction.
I hate being photographed. Is personal brand photography still for me?
You don’t have to enjoy being photographed to benefit from personal brand photography. Many founders feel awkward in front of the camera, especially when the images are meant to represent their work publicly. Here’s why that discomfort is normal—and how a different approach to brand photography can change the experience.
How to plan your Brand Photography so you’re not scrambling all year
Most business owners don’t scramble for photos because they’re disorganized. They scramble because their visuals no longer reflect who they’ve become. Here’s how to plan your brand photography with context so your images support where your business is going—not where it’s been.
Vad kostar personlig varumärkesfotografering egentligen?
Priserna på varumärkesfotografering kan skilja sig mycket. Vad är det egentligen du betalar för – och när är det värt att investera? Här går vi igenom vad som påverkar priset och hur du kan tänka när du jämför olika alternativ.
What a half-day Personal Brand Photoshoot really gives you
Many founders reach a point where their work has grown, but their visuals haven’t caught up. In this article, I explain what a half-day personal brand photoshoot actually gives you, who it’s for, and why it can become one of the most useful visual assets in your business.
How brand photography can transform your business
Do you really need brand photography for your business? Many founders assume it’s only for established companies, but the right images can shape how people perceive and connect with your work. Here’s how brand photography can transform the way you show up.
Why now is your time
Have you ever felt like an outsider in your own game (a.k.a. your own business)? Even though you are pursuing your dream and living the life you want, you still feel like you are not necessarily in the “arena”? But you are not a spectator either, watching from above.
Working with me
I love a good experience in any service. Life is too short not to be intentional in whatever you do. So, I intend to create a beautiful journey for you—of course, with high-quality results.
The roles of images in business success
In the world of the internet, our strategy and plans regarding the success of our business, whether service- or product-based, need to adapt well with speed while still maintaining our business’s core values, beliefs and mission.
5 tips for choosing the right photographer
You have a list of some photographers on your note, but you don’t know which one to choose the right photographer for you. Here are the 5 tips to consider that I hope can help you.
What’s personal branding, again?
Personal branding is often misinterpreted as related to your digital presence and social media. It actually goes beyond that, beyond marketing.